Healthy cooking is becoming an increasingly important factor in shaping how consumers choose kitchen appliances. From Air Fryers and Steam Cooking to multifunctional appliances, the market is shifting from products that simply meet basic cooking needs toward solutions that support a more convenient and healthier lifestyle.

As modern life becomes increasingly busy, consumers are no longer concerned only with cooking delicious food. They are also paying greater attention to cooking methods, oil consumption, preparation time, and the overall convenience of the cooking experience.

So, how is Healthy Cooking influencing the kitchen appliance market? And what opportunities does this trend create for brands and businesses in the industry?

Healthy Cooking – A New Trend for the Modern Kitchen

In the past, consumers typically focused on familiar criteria when choosing kitchen appliances:

• Power
• Capacity
• Cooking performance
• Durability
• Price

However, consumer expectations are changing.

People are increasingly looking for appliances that can help them cook faster, use less oil, prepare a wider variety of meals, and fit into a healthier lifestyle.

This is driving the growth of several cooking trends:

Air Frying – Steam Cooking – Low-Sugar Cooking – Juicing – Multifunctional Cooking

These trends are no longer simply additional features.

They are becoming increasingly important factors in consumers’ kitchen appliance purchasing decisions.

1. Air Fryer: From a Frying Appliance to a Healthy Kitchen Solution

The Air Fryer is one of the clearest examples of how cooking habits are changing.

Instead of using large amounts of oil like traditional deep-frying methods, an Air Fryer uses hot air circulation to cook food and create a golden, crispy surface.

This makes it suitable for preparing familiar dishes such as:

French Fries • Chicken Wings • Fried Chicken • Fish • Steak

while using less oil than traditional deep-frying methods.

However, the Air Fryer market is continuing to evolve.

Consumers are no longer looking only for an appliance that can “air fry.”

They are beginning to ask different questions:

“What else can this appliance do besides Air Fry?”

“Can I steam food with it?”

“Can I prepare different types of dishes using one appliance?”

This shift in consumer needs is driving the development of Multifunctional Kitchen Appliances.

2. Steam Cooking – An Important Part of the Healthy Cooking Trend

Alongside Air Frying, Steam Cooking is another cooking method gaining increasing attention.

Steam cooking uses steam to cook food without requiring oil, making it suitable for a variety of ingredients such as:

Fish • Vegetables • Seafood • Eggs • Meat

It is particularly suitable for consumers who want dishes with a soft texture while maintaining the natural moisture of the food.

If Air Fry delivers a golden and crispy exterior, Steam Cooking offers a softer and more moist cooking experience.

The combination of both technologies in one appliance creates even more possibilities.

AIR FRY + STEAM

Air Fry creates a golden and crispy exterior.

Steam helps maintain moisture inside.

Together, these two cooking methods can deliver:

Crispy Outside. Juicy Inside.

This is one of the notable directions in the development of multifunctional kitchen appliances.

3. Multifunctional Cooking: When One Appliance Can Do More

Another significant trend influencing the kitchen appliance market is the growth of Multifunctional Appliances.

Instead of purchasing multiple appliances for different cooking needs, consumers are increasingly looking for products that can perform several cooking functions within a single appliance.

This is particularly relevant to modern kitchens, where both space and time need to be optimized.

Save Space

Instead of having separate Air Fryers, ovens, steamers, dehydrators, and other appliances, a multifunctional appliance can meet several cooking needs within the same kitchen space.

Save Time

Users can switch between different cooking methods without having to rely on multiple appliances.

Optimize Investment

One multifunctional appliance can meet a wider range of cooking needs instead of requiring consumers to purchase several separate products.

As a result, the market is gradually moving from:

One Product → Multiple Functions

and further toward:

One Appliance → One Complete Cooking Solution

4. Not Just Healthy – Consumers Also Want Convenience

Another important factor influencing purchasing decisions is convenience.

Consumers may want to eat healthier, but if a cooking method requires too much preparation and cleaning, it can be difficult to maintain that habit in the long term.

Therefore, an effective Healthy Cooking appliance needs to provide more than just suitable cooking methods. It also needs to deliver a convenient overall user experience.

This includes:

Easy to Use → Faster Cooking → Multiple Functions → Easy Cleaning

This is why features such as Steam Cleaning are becoming increasingly valuable in the overall user experience.

5. KUCHEN and the Future of the Healthy Kitchen

For KUCHEN, these changes are more than just market trends.

They also provide direction for developing products that better meet the needs of modern consumers.

KUCHEN focuses on three key principles:

HEALTHY × CONVENIENT × MULTIFUNCTIONAL

One example is:

KUCHEN PCL2228 STEAM AIR FRYER

The PCL2228 combines Air Fry and Steam in a single appliance, significantly expanding cooking possibilities compared with a conventional Air Fryer.

Users can choose between:

STEAM

Use steam to prepare steamed dishes such as fish, vegetables, seafood, and other suitable foods.

AIR FRY

Use hot air circulation to prepare golden and crispy dishes with less oil than traditional deep-frying methods.

STEAM + FRY

Combine steam and hot air during the cooking process to achieve a balance between a crispy exterior and a soft, moist interior.

This represents a step forward from an appliance focused primarily on Air Frying toward a more multifunctional cooking solution for the modern kitchen.

6. PCL2228 – More Possibilities in One Appliance

Beyond combining Air Fry and Steam, the PCL2228 features a 16L capacity, providing more cooking space.

The appliance can accommodate a variety of foods, including:

• Whole chicken under 2kg
• Whole fish
• Pizza up to 10 inches
• Multiple types of food in one cooking session

The PCL2228 also features 8 preset cooking programs:

Fries • Beef • Fish • Pizza • Chicken • Ferment • Dehydrate • Bake

In addition, it offers 3 Steam modes, giving users greater flexibility in choosing how they cook.

With this combination, the PCL2228 can be viewed as more than just an Air Fryer.

It is a multifunctional cooking appliance designed for the modern kitchen.

7. Steam Cleaning – Completing the Cooking Experience

A healthy kitchen does not start and end with ingredients and cooking methods.

The experience after cooking matters too.

The PCL2228 features Steam Cleaning, using steam to help soften grease and food residue inside the cooking chamber.

Once the residue has been softened, cleaning can become easier.

It is a small feature that can make a meaningful difference in everyday use.

Because:

Cooking great food is one thing. Cleaning up afterward is another.

A modern kitchen appliance should aim to improve both experiences.

8. Healthy Cooking Is Creating New Opportunities in the Kitchen Appliance Industry

As consumer needs evolve, new opportunities emerge.

The market is gradually moving away from choosing appliances based on a single specific function toward choosing solutions that fit a particular lifestyle.

Consumers are no longer simply looking for:

“An Air Fryer.”

They are looking for:

An appliance that makes cooking more convenient.

An appliance that supports multiple cooking methods.

An appliance that fits their Healthy Cooking needs.

An appliance that helps optimize kitchen space.

This creates opportunities for brands that can combine technology, convenience, and healthier cooking needs within a single product.

9. Opportunities for KUCHEN Ambassadors & Partners

The Healthy Cooking trend does not only create opportunities for brands.

It also creates opportunities for people who are selling and distributing kitchen appliances.

As a KUCHEN Ambassador or Partner, you are not simply introducing a product.

You are connecting with a growing range of consumer needs:

“Do you want to use less oil when cooking?”

“Do you want to prepare healthier meals?”

“Do you want to steam and air fry with one appliance?”

“Do you want to save space in your kitchen?”

“Do you want one appliance that can handle multiple cooking needs?”

The sales conversation is no longer limited to:

“How much does it cost?”

or

“How powerful is it?”

Instead, it becomes:

“What problem does this product solve for the customer?”

This is how a consumer trend can become a business opportunity.

10. Conclusion: Healthy Cooking Is More Than Just a Trend

Air Frying.

Steam Cooking.

Low-Sugar Cooking.

Juicing.

Multifunctional Appliances.

These trends reflect a larger consumer demand:

Eat better. Cook more conveniently. Live more simply.

The kitchen appliance market is changing alongside the way people eat and live.

The industry is moving beyond products focused on a single function toward smarter, more multifunctional cooking solutions designed for modern lifestyles.

With its Healthy × Convenient × Multifunctional approach, KUCHEN is developing products designed to meet these evolving needs, with the PCL2228 Steam Air Fryer serving as a strong example.

TURN THE HEALTHY COOKING TREND INTO YOUR BUSINESS OPPORTUNITY

The market is changing.

Consumers are changing.

And the way they choose kitchen appliances is changing.

Now is the time to grow with the new direction of the Kitchen Appliance market.

Becoming a KUCHEN Ambassador or Partner gives you the opportunity to work with a product portfolio connected to growing consumer interests in Healthy Cooking, Smart Kitchens, and Modern Lifestyles.

The Healthy Cooking trend is growing.

The Kitchen Appliance market is evolving.

And this could be your opportunity to grow with it.

Become a KUCHEN Ambassador.

Partner with KUCHEN.

Grow with the Healthy Cooking Trend.

Contact KUCHEN today to learn more about becoming an Ambassador or Partner and explore our partnership opportunities.